Creative web development and designing services

Creative web development and designing services

Now a day many big company and organization want to develop their business not only in single country but also develop their business in all other countries in the world. They want to outsource their business. For world wide popularity of the business it is necessary to have website. Outsourcing software development company offers the different type of valuable services like website development, software development, outsourcing programming services and website designing.

Assisting a wide variety of outsourcing software development services industries and clients ranging from professional software developer to vendor, producer to supplier, we help them begin their web services challenges such as summarizing information into intelligent formats, generating important summary statistics on data and creating powerfully demonstrate tables. With a talented pool of certified web developers help you to revolutionize your organization’s HR operation or build a new IT generation global intranet services for your organization.

Professional and experts use their best ability and knowledge to develop the website and software. Experts use different types of programming languages like ASP, JAVA, PHP, .NET, HTML, C, C++, Flash, Animation for the development and designing of the websites and software. Professional follows thoroughly professional approach that meet for the custom website development solutions. They complete their projects in time. Customer satisfaction is our goal.

Outsourcing software development company also provide different types of the valuable services like it outsourcing services, BPO services, SEO services, CAD drafting and designing services.

Please visit www.outsourcingporgrammingservices.com for more detail on software development and website development services offered by Outsourcing software development company.

Feel free to contact us at info@outsourcingprogrammingservices.com for web designing services quotation and get more information about outsourcing programming services.

Project Outsourcing

Project Outsourcing

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OUTSOURCING: AN OVERVIEW
Businesses of all kinds can and do benefit from the tool of outsourcing every day. Businesses large and small have been outsourcing every day projects for many years. The businesses that use outsourcing as a tool to enhance and grow their business already know the value that outsourcing brings to their organization. Outsourcing is a business process term for what has literally become known as hiring a consultant, independent contractor, or freelancer to do a specific task or tasks for an organization in which the organization either does not have the time or the expertise to do on their own. The organizations that have used outsourcing for many years know that with the positives it brings to the organization that it is also important to have a well managed plan of action for hiring a consultant or contractor for a business task. This includes deciding which projects or tasks to outsource, whom to hire for these tasks, how to manage the project, how to agree on payment terms, and how to achieve the desired results. There are many forms of outsourcing ranging from outsourcing payroll to outsourcing package handling, to everything in between. Small businesses hiring a self-employed accountant to handle the corporate tax returns are in essence hiring a tax consultant. Large corporations that hire outside customer service firms to handle their customer support are outsourcing that function of their business to focus more on their core business functions. It is entirely possible to outsource practically every business process within an organization.
OUTSOURCING TOOLS
There are a wealth of tools available for the organization looking to outsource business processes. Companies such as SmartyLance.com, enable a business to post a project to a project marketplace and receive bids from experts in the field. These type of freelance sites match companies with freelance professionals, consultants, and independent contractors. There are many advantages for a business to use services such as SmartyLance. First, the marketplace enables businesses to use a centralized location to post their project, receive bids on that project, communicate with potential providers, choose a winning bid (either based on lowest cost or based on the credentials, expertise, or prior feedback of a particular provider), manage the project specifications, receive the delivered project and make final payment based on the terms of the auction. This centralized marketplace provided by SmartyLance greatly streamlines the entire outsourcing process and enables the business owner or manager to have greater control over the entire outsourcing process.
INCREASING COMPETITION
Competition is a complicated subject for many people. Ultimately, competition is good for the consumer, whether the consumer is an individual or a business, competition enables products and services to maintain high quality and low cost. Although many people dislike competition because it forces action to improve quality, the benefits to the overall economy even result in improved products and services for the very people that dismiss competition and the headaches it sometimes brings. Freelance marketplaces such as SmartyLance are no exception in that competition improves the overall quality and value for the project buyer and causes the freelance provider to adjust to market conditions in a practical, intelligent manner to win new business. The benefits to the company looking to hire freelancers are obvious. For example, Company A can compile a list of consultants to work on the design of their new company logo. This list may include a multitude of design firms from the same geographical area. Company A would be required to submit an RFP by contacting each design firm individually, stating the requirements of their project and requesting a quote based on the requirements. Many factors come into play in deciding which design firm Company A will choose. Chances are, that using this approach, Company A will end up paying too much for the project and will only have a handful of providers to choose from. Company B also must outsource the design of their new company logo. Rather than compile lists of design firms, which can result in overpriced quotes, Company B decides to post their logo design project to the SmartyLance marketplace. Doing so enables Company B to get competitive bids that help ensure that Company B gets the most competitive price for their project. By posting the logo design project to SmartyLance, Company B not only reduced costs associated with the project, they had access to specialists and skilled professional designers from around the world that were competing to give Company B the best cost and highest quality design for their money. The entire process was managed easily through Company B’s SmartyLance account enabling them to keep in contact, manage project specifications, manage competing bids, and send payment easily and securely through one of several different payment methods. An escrow account enabled Company B to ensure that payment wasn’t released to the provider until all project requirements were met. Company B successfully outsourced the logo design project and was able to save several hundred dollars. They also received the project several days quicker than Company A. In this example of Company A and Company B, we see that Company A had limited its ability to find a skilled professional and limited its ability to save money on the project. Company B took full advantage of all the resources and benefits of the SmartyLance marketplace and was able to save time and money. By outsourcing critical business functions that are not core business functions, the organization greatly benefits through a savings of time and money which in turn benefits us all through decreasing costs that are passed down to the consumer.
TO OUTSOURCE OR NOT TO OUTSOURCE?
That is the question many small business owners and large corporations alike are asking themselves each and every day. Risks are inherent in any new business strategy or thought process. However, like any business decision, risk can be managed. By intelligently choosing a provider that matches your intended skill requirements, carefully detailing and outlining your project requirements, and ensuring that you maintain the requirements within budget, the benefits can far outweigh the risks.
One of the more common fears among some larger organizations that may be reluctant to outsource projects is a fear of the unknown. This fear stems from the inherent inability to oversee each and every aspect of the project from start to finish and to evaluate each step along the way. Internal employees devoted to a project are more easily evaluated and can be guided through performance and work appraisals. Managers may feel that outsourced projects are more difficult to oversee and manage with an eagle eye. The fact of the matter is that so long as there are well-defined contractual obligations and project reporting requirements, an outsourced project can in fact result in a more manageable outcome than actually thought. Also, the talent pool and skills obtained that may be completely unavailable to the organization allow the organization to reach milestones and achieve success that may never have been possible with their current employees.
OUTSOURCING CONTROVERSY:
The outsourcing controversy that is making headlines today is the public opinion of outsourcing jobs to other countries. This includes manufacturing of products, such as those that are “Made In China” as well as service outsourcing such as computer programming that is outsourced to skilled workers in India. One can argue that outsourcing projects overseas is taking opportunity away from workers in their native country. Others may contend that outsourcing projects, whether it’s overseas or in the same country is a great opportunity that will improve business processes, improve productivity, reduce costs and have an overall positive effect on the economy, thus creating more new jobs and specialized jobs in specific skill areas. All businesses are consistently looking for ways to increase productivity and lower costs. From an economic standpoint, increasing productivity and lowering costs are essential elements for business success. Business success, in turn leads to more growth, which leads to new job creation, be it in a more specialized skill area or through the development in new types of jobs in new specialized areas.
OUTSOURCED BUSINESS PROCESSES
As mentioned previously, practically any business process not related to the core business activity can be outsourced. Some examples of commonly outsourced business processes include:
Accounting and Finance
Graphic Design & Multimedia
Sales and Telemarketing
Web Design and Development
Administrative Support and Data Entry
Business Strategy, Advertising, Business Plans, Consulting
Legal, Contracts, Copyright, Corporate, Incorporation
Software and Technology, Database Development
Writing and Translation, Copy Writing, Creative Writing
Press Releases
A REWARDING CAREER
Having a specialty or skill in a particular business area can enable you to begin a career as a consultant or freelancer. Freelancing enables you to have the flexibility to work on your own and on your own schedule. You can choose which projects match your skill set and decide which types of freelance projects that you would be interested in working on. There are numerous sources available to find freelance work. Some sources include browsing freelance directories, job boards, and registering with talent auction sites such as SmartyLance. All of these resources are filled with potential jobs. In comparison, it seems that talent auctions are the most comprehensive resources offering the most flexibility to both the freelancer and the company hiring a freelancer. They offer the breadth and depth of listings and the simplicity to bid on numerous projects as well as services enabling the handling of the entire payment process through a service provider account with the talent auction site. Bidding on projects requires much discipline and planning. Before placing a bid or giving a quote on a project, the freelancer must take into account many factors including the length of time required for the project completion, the budget the service buyer can afford, and whether or not they can actually meet the requirements to complete the project. It is also important to keep in mind that developing relationships with service buyers can lead to more work in the future. Developing a relationship with service buyers and meeting or exceeding their project expectations will enable you to develop a client base that allows you to practically always have new projects to work on.
COMPETITION FOR PROJECTS
There will always be competition in all forms of business. Competition for freelance projects is fierce. One of the major ways to compete and win is to make yourself stand out from the rest of the crowd. You can start by fine tuning your resume. This will force you to think about your accomplishments as well as your exact skills and abilities. There are numerous services that can help you with your resume, including ResumeEdge. Using a service to help you with your resume will enable you to better explain your accomplishments and present them in a manner that will captivate and impress the reader. Especially if you are an independent freelancer, having your resume retooled by ResumeEdge will allow you to stand out in a crowded marketplace. Many freelance service buyers will wish to see a list of your accomplishments and your skills. If you register as a service provider with a freelance marketplace such as SmartyLance, they offer several different options that enable
you to stand out above the crowd. First, there are different subscription levels when registering. There is a Limited subscription, a Novice subscription or a Professional subscription. Each higher level subscription offers more options to the service provider. Every service provider does have the ability to post a profile, detailing various information about their abilities. Limited subscriptions limit the cost range in which a service provider can bid. For example, a Limited service provider can only bid on projects with a price range less than one thousand dollars. Novice subscription service providers can bid on projects less than five thousand dollars, and Professional subscription service providers can bid on any service level project. Several added bonuses with the Novice and Professional subscription levels include the ability to purchase credential verification services as well as the ability to post “Buy Now” projects. Credential verification services enable you to post information related to your references, certifications, licenses, education and previous employment. Simply adding these options to your account gives you a special designation stating that your information has been checked and verified as being true and accurate by the freelance marketplace. This designation gives you an added level of credibility making you stand out from the rest of the service providers and enabling you to showcase your achievements and abilities, giving a service buyer confidence in choosing you to complete their project. This will undoubtedly lead to more work and more projects coming your way. In addition to verifying your credentials, you have the ability to showcase a portfolio of your previous work. This allows you to show the service buyers your achievements and your successes with previous clients. Showcasing your portfolio is another important aspect that gives the service buyer confidence in your ability. Finally, the higher level subscriptions enable you as a service provider to offer “Buy Now” solutions. Similar to purchasing products immediately without bidding as on major product auctions such as Ebay, “Buy Now” solutions enable freelance service providers and consultants to make a solution available to all service buyers for a specific set price. For example, a freelance graphic design firm may create a “Corporate Identity Package”, enabling a service buyer to purchase this package that may include the graphic design of a logo, along with designs for letterhead, business cards, and banner ads. Another example could be from a lawyer or legal consultant who creates an incorporation package that includes corporate setup and incorporation services for all fifty states, creation of shareholder agreements, employment agreements, and registered agent services all for a set price. These simple examples of “Buy Now” services enable freelance consultants and independent contractors to create easy options for service buyers who are looking for simple solutions and quick turnaround time. Service providers also enjoy creating these type of services because it enables them to focus on their core interests and abilities. Only higher level subscriptions such as the Novice or Limited subscriptions enable freelance service providers to post “Buy Now” projects. The beauty of these additional options as a freelance service provider is that you can focus on one specific aspect of your business. If you are a consultant for a graphic design firm and you simply enjoy creating and designing corporate logos and identities, then you can find work specifically in this area by posting your own “Buy Now” solution.
If you are a lawyer working for your own legal firm and your passion is new business setups and incorporation services, then you can steer projects your way with a “Buy Now”
solution posted on a freelance marketplace like SmartyLance.
CONCLUSION
These are only a few examples of the many opportunities that exist as a freelancer. Whether you are a small business, an individual, or a large corporation, this article simply serves as a guide to help you in your quest to use outsourcing to your advantage to help your business grow and flourish. Outsourcing, when done correctly, can benefit your business in so many different ways. The two most obvious benefits are a savings of time and money. From the freelancer’s standpoint, this article has been developed to help educate and guide you with the many options available to find work as well as to delve into the minds of freelance service buyers. Knowing their concerns and understanding the reasons for choosing one service provider over another will greatly benefit you by enabling you to increase your odds for getting new business. Understanding the concerns and needs of service buyers will lead to your gains as a service provider. If you are able to provide enough people with services that they wish to have, then you will always be in demand.

A Brief Education on Education Verification

A Brief Education on Education Verification

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It is generally believed by those in our trade that while employment candidates may embellish their employment tasks and positions, they will downright lie about their education.
Yes, that person interviewing with your Human Resource Manger and other relevant executives, the one looking presentable and acting so bright and articulate may well be inventing his education. In most cases your candidate’s claim to a higher education is not necessarily a total invention. He may have in fact actually enrolled in the university listed on the resume. He just didn’t graduate from that school. Or any other school, for that matter.
But then there are those, a notable amount of employment candidates who have engaged in what we term a ghost attendance. That is to say they not only failed to graduate from the school, but they never enrolled at all. Why they chose that particular school as their fictional place of graduation is anyone’s guess. But enough candidates lie about graduating from schools they may have never seen, save for photos on the Internet. The HR person should always consider the ghost attendance a very real possibility.
As to which schools the job candidates may claim to have graduated, the selection is varied and sometimes darkly amusing. Some may choose the smaller and more out of the way schools as their fictional alma maters. They may select something arty and prestigious, one of those schools you may hear about but not know much about.. Or your candidate can take obscurity in another direction by listing on their resume some grievously remote or sub-par institute of higher learning that few ever even heard of..
There is certain logic to making such claims. By listing say, an obscure Mid-Western school or esoteric New England college, as his place of graduation, your candidate may believe he helps substantiate his credibility. Even the more astute HR person may well determine no one would actually lie about graduating from a Reed College, in Oregon, Amherst, in Massachusetts, or Lake Forest, in Illinois? Or for that matter as a defense against low self-esteem, who would dare boast of graduating from one of the legions of North Western Eastern Slippery Eel Teacher’s College in the far corner of the middle of nowhere? So, the thinking goes, you may accept their claim at face value and never bother to check it out.
Other candidates will take the alternate route. Most in fact, will choose the larger schools, believing their names and alleged graduation dates may well get lost in the bureaucratic shuffle. Of course, if they did attend for awhile, they hope their registered enrollment may mistakenly be interpreted as proof of graduation. What they lack in education, they make up for in audacity. Well, sort of.
Finally, there are the no degree degrees. These are the phony degrees awarded for “life experience” and are not representative of attendance or graduation from any legitimate or accredited college. They are totally bogus. But they are popular. The more enterprising among the duplicitous can purchase these degrees online for anywhere from fifty bucks to several hundred dollars. The graduate degrees are a little pricier than the mere Bachelors’ but they are available from any number of phony universities. Some of them even look impressive; provided you don’t look try to find the school’s physical address on the Internet.
Before you become too upset or overly suspicious, bear in mind that those who lie about their degrees comprise a minority of employment candidates. More often than not your candidate actually is who he says he is and did attend and graduate from the college listed in his resume. But bear in mind the operative phase here is “more often than not.” With that in mind, think of the ways you may cause embarrassment and even litigation if you mistakenly hire someone who has obtained only a fictional degree.
It may be true that lacking a Bachelor’s degree in certain disciplines may be irrelevant. There is a saying, for example, that a good sales person is born and not made, or something to that affect. And while that may be true in certain disciplines, in more than a few someone better have the qualifications afforded through the proper education. It may well be your new hire with his fictional degree may genuinely lack the skill sets required for the job. This reality can cause all sorts of problems and even lead to catastrophe in its myriad forms.
You have allocated time and money to his hire. You have distracted your work force, at least those who have conducted the various interviews. In hiring this person, you may have rejected a candidate who was truly qualified but is no longer available. You must now allocate additional resources to hire someone else. Such mistakes can detract from employee morale as well as your bottom line.
Additionally, by hiring someone not qualified by virtue of lacking his degree, you are jeopardizing your relationship with clients. You may have assigned this person to a client, and now your employee has screw things up through is lack of qualifications. This can make your client extremely unhappy. The client may demand compensation. They may even threaten a lawsuit. This is not only costly, but embarrassing as well.
If you think this doesn’t happen, you had better think again. These are not the stories executives like to brag about over lunch. These are the stories that are whispered, and the whispering is far more ominous and damaging to your business. Let’s face it, if your failure to perform due diligence causes proves detrimental to your client, then you will be held accountable. You will look foolish and cheap. You may also be looking for another client to replace the one who left you.
The moral to this story is that your Human Resources Management must check out everyone, no matter how trustworthy they sound. It is essential to have a pre-employment screening program in place and to include education verification as part of that program. The few bucks you spend up front to verify your candidate’s graduation can save you plenty in money and time as well as and potential litigation and embarrassment. Those who win contracts with major corporations, especially technology or defense and security related industries will find these companies mandate background checks for everyone who will be working on the project. This includes education verification. Often they will insist on verification of all degrees and not just the highest.
When conducting education verifications here are some things to keep in mind—
• Colleges and Universities typically provide verification either in-house or through the National Student Clearing House or another third party service. If the University is registered with a third party service, the degree can often be verified that day. Third party services will charge a fixed rate for access verification. Some background checking agencies will add on to this rate while others will pass it on at cost.
• Typically, degrees are verified by background checking services within a couple, few days. The process may take longer if your candidate has either graduated some years back or is not listed in the database.
• Verification may also take longer over the holidays, semester break or the summer. Be prepared to allow for more time for verification.
• Verification from foreign universities inevitably will take longer than domestic verification. Typically, the rates for foreign verifications are significantly higher than charges for a domestic university. Be prepared to pay more and wait longer for the foreign verification.
• Some schools will ask for your candidate’s disclosure and release form before issuing the verification.
• When providing your candidate’s information to the University or third party service, it is best to include the years attended, the year graduated, the actual degree and major, and for large schools the campus where your candidate attended.
• If your candidate is a female, be sure the information you submit reflects the actual name with which your candidate graduated. Sometimes your candidate applies for the position under her married name and fails to provide her maiden name, the name she used while attending school.
• This may also apply for foreign students. Sometimes foreign candidates will change their names after graduation, to make them more accessible in the American workplace. But they may have attended school, using their formal name. Your candidate is known to you as “Ben,” but in school he was still “Bao.” This can complicate the verification process.
• If the school or the third party service is having a difficult time verifying y our candidate’s degree, they may request a facsimile of his diploma or final transcripts.
• Be sure to keep your verification process uniform. You may decide to verify all degrees or only the highest degree obtained. Whatever you do for one candidate, you should do for all the rest.
• Make sure your background checking service stays in front of any complications that may arise in the verification process. Establish and maintain fluid communication channels so that the service can keep you informed and request additional information when needed.
Remember if for some reason and after all due diligence you are unable to verify your candidate’s degree, it probably means he never obtained one. They may try to talk their way out of it, but hold firm and insist they provide any information that has been requested. There is nothing exceptional about this information for anyone who has truly graduated from an accredited college or university. If they can’t provide that information, you may want to look for another candidate. Remember the axiom that if they lie about their degree then they’ll lie when on the job didn’t become accepted wisdom for no reason. Check them out before you hire.

Some Great Tricks To Easily Run Your Own Online Business

Some Great Tricks To Easily Run Your Own Online Business

An online business is a business that is run via the internet. These businesses may include retailing, outsourcing of services, reselling of items and others. Finding an online business that you can make money from may require you to create a website that advertises your business and items, registering yourself on certain websites or forums where you can advertise your services and finding clients from the rather huge world of the internet.

There are a lot of businesses you can start on the internet and the first thing you should establish is what kind of business you think you can successfully run. There are outsourcing businesses that offer manpower for a whole lot of online jobs, like writing jobs, research jobs, accounting jobs and other web site related work. If you are a programmer who specializes in optimizing websites, an SEO business could be your online business of choice.

Knowing what you can easily offer people online and what business you can successfully run and make money out of is the first step in running an online business. After determining this, you will need to come up with a plan for the execution of your business idea. You may start with hiring a programmer to create your website for you or you can create your own website if you are capable of doing so. You will also need to find hosting for your website as well as to register your domain name. If your site requires additional manpower, you may need to look for the people who will be working with and for you, like for those businesses that offer outsourced workers. You cannot put up a site that offers outsourced work and workers without the people who are capable of doing the services you are advertising. You will also need to establish a way for your future clients to communicate with you. While you can use a free email provider for this, it would be more professional for you to have an email connected with your domain or website.

Another thing that needs to be ironed out for your online business is your billing service. While there are businesses that may bill their clients directly after a contract has been agreed upon and signed and these bills are paid for through checks that are deposited into the service provider’s bank account, there are some clients who require a certain online billing system for them to pay for the services they have contracted. You may need to register with a billing system like Paypal for your online business to make billing and payment easier and less of a hassle to you and your clients.

Putting up an online business may be easy or hard, depending upon whether you did your research well and laid down all the groundwork before you began. You can make money out of an online business if you execute the necessary steps and do not miss out on some of the essentials that are needed for an online business to succeed.

Company Tasks On Offshore Outsourcing

Company Tasks On Offshore Outsourcing

Offshore Outsourcing is a successful business tool for providing clients satisfactions for costs and quality resources and services in competitive markets building mutual relationships based on trust and respect. Offshore outsourcing can offer big reductions cost. However, there is an additional expenditure on vendor selection and work transitions of outsourcing companies.

There are a lot of jobs needing the help of offshore outsourcing companies. Job classifications includes job which do not require direct transactions from the costumers, telework jobs, repetitive jobs containing high information that can be transmitted via the internet and are much easier to set up.

Offshore outsourcing companies are hired for performing some or all the business tasks for your convenience in one or more country where the products or services are sold and consumed. An offshore outsourcing company only provides outsourced support and services after the amount was paid since sales are being done by the original company.

• They can handle all data entries for easier business transactions online. They convert existing paper information into electronic formats with zero defects available to employees and consumers.

• They provide management supports to their clients specifically production management, supervising applications, tracking and fixing bugs, level one to three support through a phone or email, doing and reporting of jobs for a long term success.

• They are well equipped with the latest development in software technology for custom designing and web applications helpful in successful business operations. Businesses processes are automated allowing efficient communications between associates, employees and clients.

One of the global trends is the growing industry on Information technology giving various options to organizations for hiring software development providers with expertise and is cost effective on their services

Hiring Offshore Outsourcing Company is an effective strategic plan if implemented as part of the whole program for building high quality IT organization to maintain competitive benefits. Offshore Outsourcing Company has greater experience and skills in delivering high quality outsourcing services on information technology, reduces IT costs operations for software development.

• The Offshore Outsourcing Company has a testing team for ensuring the best quality and performance of the software development they are using. This is to lessen business pressures and target marketing projections. Test period are shortened due to resource problems and delays on some stages of development. But offshore outsourcing companies are able to fill these gaps without affecting the budget and proposed deadlines. Test Plan is used for performing testing and getting document results.

Thoughtleading

Thoughtleading

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Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable to distinguish them from their competition. Glossy brochures, snazzy websites, press releases, advertising: when everyone employs the same methods, everyone ends up vying for the same narrow window of client and prospect attention.
To escape this marketing black hole, many companies have adopted an uncommon strategy that elevates both principal and firm above the fray. This approach positions the firms expert professionals as thought leaders.
Names of superstar thought leaders are not only well known but the stuff of legend: Bill Gates, Tom Peters, Richard Branson, Martha Stewart, to name a few. Rather than abandoning marketing to a marketing department, they inject themselves into the heart of the process, churning out books, articles, conference speeches, media interviews to keep their visibility machines boiling. Amid the resulting excitement and industry debate, they simultaneously personalize their company, expand their products exposure, and deepen both market share and loyalty from their customers.
Richard Branson, for example, has taken his Virgin conglomerate literally to new heights by attempting such stunts as piloting an air balloon around the world. Martha Stewart, despite her legal troubles, has made herself and her firm rich beyond words by melting away the branding lines that traditionally divide a companys products from a CEOs personality. These are only two examples of results the process can produce.
This capacity to reach beyond traditional marketing approaches is available to us all, a process that only needs to be committed to and then implemented within often-ignored channels. There are two main vehicles to employ: (a) publishing articles and/or books, and (b) delivering talks and presentations. Such center-spotlight marketing attracts attention and recognition from a target market in ways that more commonplace marketing tools cannot attain.
Dan Cassidy, President of Argus Consulting Ltd (Concord MA), for example, has published many articles in leading HR and benefits planning journals in the US, Canada and the U.K. Attendant publicity around these publishing credits has led to Cassidy be interviewed by such high-profile media outlets as The Street.Com, Institutional Investor and Wall Street Journal Radio. As a result, Cassidy is known beyond the borders of his own client/prospect community for a higher-level benefits planning expertise. To capitalize on this heightened credibility, he never fails to calls attention to these media credits whenever strategically advantageous occasions arise, such as during a trade show, marketing campaign or in the midst of an actual sales call.
Given thought leadership’s competitive advantages, taking the plunge would seem to be a no-brainer. Yet many consultants and companies hesitate out of fear that the process will not work for them, or out of ignorance of where to begin. Yet embarking on just two simple stages will get the process moving in the right direction, building confidence as the effort succeeds.
Stage One: Publish your ideas as articles in business publications, a seemingly daunting task until this challenge is broken down into baby steps. First compose a list of article ideas that align with your business objectives, asking yourself: Which services do I most wish to promote? What expertise/service do I most want to be known for? Are there services even my oldest customers may not realize my company has to offer? Your answers will translate into publishing ideas.
Next, after answering such questions, go searching for an editor who sees a fit for your ideas with her publication. Pitch to magazines read by decision-makers who typically hire your firm or by referral sources that can spread word of month about your firm. Create this list using library directories or by searching the Web.
Whats important to realize at this point is that business editors out there regularly depend on professionals just like you to feed them publishable ideas. After all, they only can know what to publish in their pages as a result of input from those of us on the front lines. So dont underestimate the publishability of your day-to-day knowledge, expertise, value or insights. Ideas that might seem mundane may be viewed as among the best-kept leading edge secrets in the business world when you share them with an editor.
After you getting published, Stage Two involves speaking at business events. Some engagements may come about because a conference planner read your article and invited you to come and speak about it, but most gigs will get arranged when you actively leverage your published works. Send email announcements to your business e-list, send a news release announcing your published articles, post the article on your companys website, pass out your article to customers, colleagues, prospects, employees, even vendors. Dont sit around and wait for people to see it, instead leap into action, insuring that your work gets read. Build a buzz!
At your actual talks, always distribute your article for free, promoting your availability as a speaker too. And when you get offered any kind of speaking gig, dont turn it down! Larry Winget, a highly sought-after motivational speaker, has stated, The very best way to get speaking engagements is to simply go out and speak! Exposure breeds exposure, exponentially growing your speaking schedule. Speaking can then lead to more article assignments as you never know when an editor may be sitting out there in your audience and loving what you have to say.
By taking these actions, your credibility, and that of your firm, will leapfrog you over your competitors. Third party endorsements from publications and conference planners will solidly establish you as an author/speaker and a leading thinker in your field, elevating your firms services as well. Once this happens, bona fide thought leadership will have officially arrived. Once that happens, enjoy the ride!